SaaS User Onboarding & Conversion Funnel Analytics Dashboard

Analyzed user onboarding and conversion funnel for a SaaS product to identify drop-off points between registration, trial activation, and first payment. Data was prepared using SQL and Google Sheets and visualized in Tableau. Built an interactive dashboard tracking user registration trends, trial conversion rates, onboarding funnel steps, and monthly changes in trial activation. The analysis highlighted key friction points in the onboarding process and opportunities to improve trial-to-paid conversion.