The work was completed on time, and the contractor was always in touch and responded promptly to messages.
A written audit was prepared, and a call was held to discuss the findings. However, a deeper analysis of the project was expected, relying on data from Google Search Console, Bing Webmaster Tools, Google Analytics, and the technical state of the website.
Most of the conclusions boiled down to general statements about the low quality of the template, the use of AI-generated content, and the need to essentially rebuild the project from scratch. At the same time, the recommendations were hardly supported by specific data, examples of pages, query analysis, competitive environment, or technical issues of the site.
During the discussion, there was a lack of detail regarding development priorities, a step-by-step action plan, and justification of conclusions based on real project metrics. Many recommendations appeared to be general SEO practices rather than the result of a deep analysis of our specific site.
Overall, communication was comfortable, and the contractor fulfilled their commitments, but the depth of the audit and the level of elaboration of the recommendations were below expectations.
