1. General Information
• Project Name: Optimization of the speed and mobile version of the VIDI Marine website
• Website link: https://vidi-marine.com/ua/
• Main tasks:
• Optimization of page loading speed.
• Implementation of AMP (Accelerated Mobile Pages) for the mobile version.
• Improvement of SEO, structured data, and internal linking.
• Optimization of images to reduce loading time.
• Validation of the website according to Google Core Web Vitals.
2. Optimization of website loading speed
Problem analysis:
• A large number of external JS scripts slow down loading.
• Uncached resources and large images.
• Lack of lazy loading for images and videos.
Solutions:
• Remove or defer loading of non-essential JS scripts (asynchronous / defer loading).
• Implement lazy loading for all images and videos.
• Use caching of static resources via .htaccess or an appropriate plugin (if the site is on CMS).
• Optimize CSS by combining several files into one (minimization through CSS Minify).
• Use CDN (Cloudflare, BunnyCDN) for faster content loading.
• Implement image compression in WebP format.
✅ Expected result: Increase Google PageSpeed Insights score to 85+.
3. Implementation of AMP (Accelerated Mobile Pages)
Problem analysis:
• The website does not use AMP, which slows down loading on mobile devices.
• The current code contains prohibited scripts that are incompatible with AMP.
Solutions:
• Create an AMP version for main pages (homepage, product categories, product cards, blog).
• Use AMP components:
• <amp-img> – for images.
• <amp-video> – for video content.
• <amp-carousel> – for sliders.
• <amp-sidebar> – for mobile menu.
• Optimize styles (inline CSS, no more than 75 KB).
• Use AMP form for feedback.
• Validate the AMP version through AMP Validator.
✅ Expected result: AMP pages fully pass Google validation and load faster on mobile devices.
4. Improvement of SEO and structured data
Problem analysis:
• Missing structured markup schema.org for products.
• Meta tags are not optimized (length of titles/descriptions exceeds recommended limits).
• Lack of logical internal linking.
Solutions:
• Add structured markup schema.org for products, categories, and blog articles.
• Optimize meta title and description on all pages.
• Implement breadcrumbs for improved navigation.
• Add open graphs (Open Graph, Twitter Cards) for correct display on social networks.
• Internal linking:
• Add a “Related Products” block on product pages.
• Add a “Read Also” block in the blog.
✅ Expected result: Improvement of SEO ranking and increase in organic traffic.
5. Image optimization
Problem analysis:
• Heavy PNG/JPG images without compression.
• Lack of adaptation for mobile devices.
Solutions:
• Convert all images to WebP format.
• Use responsive images (srcset) for adaptive loading.
• Optimize large images through TinyPNG or automatic compressors.
✅ Expected result: Less load on the server, faster page loading.
6. Implementation of Google Core Web Vitals
Problem analysis:
• Poor LCP (Largest Contentful Paint) – long loading of main content.
• High CLS (Cumulative Layout Shift) – shifting of elements on the page.
Solutions:
• Reduce the size of fonts and styles using font-display: swap.
• Defer loading of unnecessary resources (async and defer for scripts).
• Add fixed sizes for all images, banners, and videos to avoid content shifting.
• Use preload for the most important resources (fonts, logos).
✅ Expected result: Improvement of LCP, FID, CLS to meet Google Core Web Vitals.
7. Testing and verification
• Validate AMP through AMP Validator.
• Check website speed through Google PageSpeed Insights.
• Test Core Web Vitals in Google Search Console.
• Check SEO through Ahrefs / Screaming Frog.
8. Deadlines
• Website audit: 2-3 days.
• Speed optimization: 7-10 days.
• Implementation of AMP: 10-14 days.
• SEO optimization: 5-7 days.
• Final testing and bug fixing: 3-5 days.
• Total execution time: 20-30 days.
9. Requirements for the performer
• Experience with AMP and website speed optimization.
• Understanding of SEO and Core Web Vitals.
• Ability to work with CDN and caching.
• Experience with structured data schema.org.
Expected result after implementing all changes
✅ Google PageSpeed Insights score: 85+.
✅ Loading speed: less than 2 seconds.
✅ Improvement of SEO and visibility in Google.
✅ Absence of AMP errors.
