COOLMAX— an innovative premium-level antifreeze developed based on additives from BASF, which produces GLYSANTIN — the benchmark of quality in the field of cooling fluids.
COOLMAX surpasses all products available in the CIS market in its operational characteristics, providing maximum protection for the engine against corrosion, overheating, and freezing. The product has official approvals from automakers, confirming its highest quality.
Main design requirements
1. Technological, premium style.
1. The label should visually convey the innovativeness and technological nature of the product.
1.2. The design should differ from standard solutions available on the market and emphasize COOLMAX's leadership.
2. Main design elements:
2.1. Brand name: COOLMAX (an example of writing is attached).
2.2. Product name: COOLMAX G48.
2.3. Color palette:
- Label background – white.
- Liquid color – red (should be indicated on the label with design elements).
- Canister color – white or red (the label should harmoniously match both options).
2.4. Weight on the front label: 5 KG.
2.5. Product type designation: Ready Mix (R/M) or Concentrate (label options for both types).
2.6. Unique selling proposition and key advantages (infographics or text blocks):
- Based on BASF additives (GLYSANTIN). Both logos must be placed.
- Official approvals from automakers.
- Maximum engine protection.
3. Format and adaptability
- The design must be adapted for 5 kg canisters. You can find the canister parameters at the link: https://himavto.ru/content/24-evro
- The label should look equally clear on both white and red canisters.
Additional materials
- References of other antifreezes (attached).
- An example of writing the name COOLMAX (generated by neural network).
- An example of label visualization on a canister (generated by neural network).
Important!
The label must look premium, technological, and innovative to visually stand out on the shelf and emphasize the product's uniqueness and superiority.
Conditions for completing the work and delivering the finished project:
1. The completed work will be considered the approved design option by the client.
The contractor provides the final version of the label that has been agreed upon and approved.
2. Number of revisions
When responding, it is necessary to indicate the cost of work and the number of revisions included in this cost.
3. The finished work and completed order include:
- A print-ready file with correct settings for printing production.
- Transferred source files in editable formats CorelDRAW (CDR) or Adobe Illustrator (AI, EPS).
- The sources must contain all design elements in an editable form.
4. Requirements for transferring source files
- The contractor transfers all graphic elements used in the project.
- All graphic design elements, including images, icons, illustrations, textures, must be original or have a free license (without copyright restrictions).
- The use of third-party materials protected by copyright is prohibited. Exceptions are materials that are provided and/or placed in the design at the client's request.
- The contractor transfers all fonts used in the project or provides links to freely available fonts.
!!! Important: All transferred materials must be fully ready for use without the need for further refinement or corrections.
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