Audit and optimization of WordPress site + SendPulse (speed, cache, integration)

Content Management Systems, Web Programming — incorrectly specified categories?

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An experienced WordPress specialist is needed for a comprehensive audit and technical optimization of the existing site with SendPulse integration.

Current Situation

The site is on WordPress + Elementor.
WP Fastest Cache is used, integration with SendPulse (forms, webhook, automatic email sending).
Emails are not sent after subscription, although the integration is set up.
PageSpeed Insights scores range from 60 to 90 on different pages and at different times.
There have been periods where the average page view time dropped to ≈4 seconds (previously ~30 seconds).
A check of the entire technical stability is needed — cache, minification, scripts, server, SendPulse integration.

What Needs to Be Done

Conduct an audit of the site and server:
• Server: PHP optimization, HTTP/2–3, TTFB, CPU/IO, error logs.
• WordPress/plugins/theme: conflicts, duplicates, outdated modules.
• Elementor: order of loading CSS/JS, critical CSS, LCP/FCP/CLS metrics.
• Cache and minification: WP Fastest Cache settings (preload, exclusions, clearing).
• SendPulse: check the webhook, queue and email delivery, possible conflicts with cache and JS.
• External scripts: pixels, analytics, video/maps (defer/async, lazy).
• Images and fonts: WebP/AVIF, srcset, preload, font-display: swap.
Prepare a report (1–3 pages):
• Reasons for fluctuations between 60↔90 and errors in SendPulse operation.
• A list of specific fixes with priorities P1/P2/P3 and expected effects.
• A plan for safe implementation (what to fix on the site, what on the server).
Make safe P1 fixes (upon agreement):
• Without redesign and structural changes.
• With a changelog and the possibility of rollback.

Criteria for Successful Work

• Stable Mobile PageSpeed ≥85.
• LCP ≤3.5 s, CLS in the green zone.
• SendPulse forms and webhooks work without lead loss.
• Cache is stable, preloading is enabled and functioning.

Working Conditions

• Only after a backup or on staging.
• All changes are recorded in the report.
• Payment — after confirmation of results and implementation of P1 fixes.

What to Indicate in the Response:

• Examples of similar projects (WordPress + Elementor + SendPulse/integrations).
• A brief audit plan (4–6 points) and tools (Lighthouse, GTmetrix, Query Monitor, etc.).
• Timeline and fixed cost for the audit + implementation of P1.

Key pages for review:

https://vlaver.com/

https://vlaver.com/razgovornyi-angliyskiy-video-audio-kurs/

https://vlaver.com/start/

Proposals 10 Discussions 1

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Vladimir Verlinsky
Cherkassy, Ukraine

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Audit and optimization of WordPress site + SendPulse (speed, cache, integration)

Proposals concealed

Proposals are currently absent

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