Technical assignment for the designer: packaging for cookies

Target audience

1. Main segments of buyers

1.1. Families with children

• Who are they? Young families and parents who buy cookies for home consumption.
• What is important?
  • Natural ingredients and absence of harmful additives.
  • Attractive packaging that will interest children (bright elements, pleasant colors).
  • Ease of opening and the ability to reseal to maintain freshness.
• What is the message? "Delicious and healthy for the whole family!"

1.2. Gourmets and connoisseurs of quality desserts

• Who are they? People who are looking for a refined and quality product. Often, these are those who prefer handmade, eco-friendly products, premium experiences.
• What is important?
  • Elegant packaging design that creates the impression of a premium product.
  • High-quality photos or illustrations that emphasize the artisanal approach to production.
  • Detailed description of taste and origin of ingredients (for example, "Chocolate from Ghana cocoa beans").
• What is the message? "A true delight for quality connoisseurs!"

1.3. People who buy cookies as a gift

• Who are they? Buyers looking for a stylish and delicious gift for loved ones or colleagues.
• What is important?
  • Sophisticated design that looks worthy of a gift.
  • Additional elements that emphasize the status of the gift product (ribbon, foiled elements, festive accents).
  • High-quality materials that create the impression of a more expensive product.
• What is the message? "The perfect gift that conveys care!"

1.4. Office workers and the business segment

• Who are they? People who buy cookies for snacks at work, coffee breaks, or treating colleagues.
• What is important?
  • Convenient packaging that is easy to open and share with others.
  • Concise yet stylish design that looks good in an office environment.
  • Availability of economical options (larger volume or family packs).
• What is the message? "A delicious addition to your break!"

1.5. People who care about product quality and eco-conscious consumers

• Who are they? Consumers who pay attention to naturalness, absence of artificial additives, and eco-friendliness of packaging.
• What is important?
  • Use of eco-friendly materials (recycled cardboard, minimal plastic).
  • Naturalness of ingredients emphasized in the design.
  • Simple, minimalist style that aligns with eco-design trends.
• What is the message? "Clean composition, eco-friendly packaging – care for you and nature!"

2. Communication features for different audiences

• For families → Warm, cozy messages that evoke trust.
• For gourmets → Emphasis on quality, origin of ingredients, uniqueness of taste.
• For the gift segment → Use of words that emphasize sophistication.
• For office workers → Functionality, convenience, ability to share.
• For eco-conscious buyers → Direct message about naturalness and eco-friendliness.

Final conclusion

The packaging should balance between different audiences to be universal and attractive. It is also important to highlight the key features of the cookies that will be appealing to a specific segment.

Description of types of cookies

1. Cherry cookie

a. General style and mood

• The packaging design should convey a sweet, nostalgic, and refined atmosphere that reflects the delicate fruity taste of cherry cookies.
• It should evoke warmth and a sense of home comfort, hinting at handmade or traditional preparation.
• The design should be cozy and appealing, suitable for both personal use and gifts.

b. Recommended color schemes

• Deep red, burgundy, and soft pink, associated with cherries and their sweetness.
• Creamy or beige for balance and softness.
• Golden accents to add a premium look.

c. Images and graphic elements

• Illustrations or quality photos of juicy cherries, cherry blossoms, and freshly baked cookies.
• Light watercolor or handwritten details that emphasize the artisanal style.
• Visual elements in the form of ribbons or seals that give the packaging a traditional look.

d. Key texts and information

• Product name: "Cherry Cookie" in an elegant, handwritten style.
• Taste description: "With natural cherries".
• Logo and brand name (Rosa Volyni).
• Message about eco-friendliness (Ingredients from our own farm).
• Weight/quantity 1 kg.
• Possible call to action: "Taste the cherry delight!"

2. Chocolate cookie

a. General style and mood

• The packaging design should convey a deep, rich, and cozy character of chocolate cookies.
• It should radiate luxury while also being playfully light to attract both adults and children.
• The main focus should be on the temptation of the product, encouraging purchase.

b. Recommended color schemes

• Dark brown, cocoa, and espresso shades that convey the depth of chocolate.
• Warm caramel or bronze accents that emphasize richness.
• Inclusions of cream or gold for elegant contrast.

c. Images and graphic elements

• Drops of melted chocolate or swirls that emphasize texture.
• Quality photos of chunks of chocolate and broken cookies that showcase the filling.
• Textured background (for example, embossing in the form of chocolate bars) for a deeper effect.
• Possible illustrations of cocoa beans that emphasize the naturalness of ingredients.

d. Key texts and information

• Product name: "Chocolate Cookie" in a rich, deep font.
• Taste description: "With the best cocoa".
• Logo and brand name (Rosa Volyni).
• Weight/quantity 1 kg.
• Message about eco-friendliness (Ingredients from our own farm).
• Possible call to action: "True chocolate delight!"

3. General recommendations for both designs

a. Shape and style of the box

• Rectangular box sleeves that are easy to fold and store.
• Possible transparent window to showcase the cookies inside.
• For gift options — ribbon or easy opening system.

b. Recommended materials and finishes

• Matte or soft-touch coating for a pleasant feel in hand.
• Embossed or foiled elements (gold or bronze) for a premium look.
• Kraft or eco-friendly cardboard to enhance appeal among eco-conscious buyers.

c. Differences and unity of style

• Both designs should maintain a unified brand identity (common typography, logo placement, etc.).
• Visually differ through colors and images that convey unique flavor characteristics.
• Using a common illustration style will help unify the product line.

4. Additional requirements

a. Compliance with brand guide

• The design must comply with the company's corporate style (currently non-existent).
• If the cookies are part of a broader product line, visual consistency must be maintained.

b. Target audience

• The design should appeal to both families and gourmets.
• It should work for buyers looking for a gift option and those buying for themselves.

c. Eco-friendliness

• Minimal use of plastic and the possibility of reusing or recycling the packaging.
• If necessary, include eco-friendliness labeling.

Final remarks for the designer

• The packaging should be aesthetically appealing and functional.
• The design should look good both in physical stores and online sales.
• Fonts should be readable, yet elegant.
• Visualizations from different angles should be provided to show the final look of the packaging.

BOX DIMENSIONS 155 mm-235mm-65mm