1. Design of publications for Instagram (15–16 posts)
Goal: to create a visually cohesive and stylish feed that reflects the tone of voice and brand identity.
Format: square 1080×1350 and 1080×1920 (if needed)
Tasks:
- Develop 15–16 unique layouts in a unified style.
- Use the brand palette and fonts (to be selected at the initial stage while the logo book is in development)
- Visual elements: icons, patterns, brand accents.
- Prepare files in PNG/JPG + source in FIG.
2. Development of covers for Highlights
Quantity: 6–10 (depending on the profile structure).
Requirements:
- Unified style with the profile.
- Readable symbols/icons.
- Conciseness, recognizability.
- Format 1080×1080.
3. Development of creatives for targeted advertising
Quantity: 3-5 static creatives.
Format: 1080×1350, 1080×1080, 1080×1920 (Stories).
Requirements:
- Attention-grabbing, dynamic visuals.
- Strong first screen (headline + visual).
- Compliance with Meta policies.
- Adaptation for different audiences (warm/cold).
- Preparation for A/B testing — 2–3 variations of the main creatives.
4. Additional requirements
- Agree on a style sample before the final package.
- Provide 1–2 options for the key concept of the feed.
- Transfer all source files and fonts.
- Adhere to a unified visual brand identity.
5. What I will provide
- brand palette (or references for its creation) - logo in a week
- Texts for publications and advertising.
- Photos/materials (if needed).
- References for the feed and moodboard.
