Budget: 9000 UAH Deadline: 30 days
Please write your responses:
Your experience.
Hello
I have cases in e-commerce stores.
Website preparation for moderation --> Moderation --> Launch
Optimization and management.
Budget: 8000 UAH Deadline: 7 days
Hello, Ihor!
I looked at chillgrill.com.ua — the site for launching Shopping is not ready yet, and this is evident from the code:
— GTM is not connected at all, only the Google Ads tag (AW-17833188063) is present;
— I did not find GA4, meaning there is actually no analytics: no data for optimization, no audiences for remarketing;
— There is also no product feed plugin, Merchant Center currently has nothing to fill it with;
— TranslatePress is installed: on a multilingual site, we need to immediately decide which language version we provide to Merchant and what the canonical tags for products are, otherwise there will be duplication of positions in the feed.
Because of this, the sequence is as follows: first analytics and feed, then Merchant, and only then campaigns. If we launch Shopping on a "raw" feed, the products will go into disapproval, and the budget will be spent on non-target queries.
What I will do:
1. Readiness audit: products (mandatory attributes, GTIN, availability, prices), delivery, payment, and return pages — without them, Merchant will not pass moderation.
2. Product feed from WooCommerce with automatic updates, connection, and verification of Merchant Center.
3. GA4 and GTM, e-commerce events (product view, cart, checkout, purchase) with amount transmission, import of conversions into Ads.
4. Google Shopping with breakdown by categories — grills and bio fireplaces have different demand and different margins, they should not be mixed in one campaign.
5. Search campaigns with semantics and negative keywords; remarketing — after accumulating an audience, it simply will not launch earlier.
6. Recommendations for the site for conversion — a separate list based on the audit results.
Regarding the budget, I will say directly: 1,000 UAH is the cost of two hours of work, and here it is a full launch from scratch along with analytics and feed. Realistically, it is 8,000 UAH and 7 working days.
If the budget is tight — we can break it down: the first step (audit + feed + Merchant + analytics) for 5,000 UAH, we launch campaigns as the next step. This way, at least you won't launch ads blindly.
Clarification: Are the Google Ads and Merchant accounts already created? And will there be access to the site admin panel to install the feed plugin and GTM?
