It is necessary to develop a sales website for an information business expert in the niche of love & relationship coaching. Target markets are the USA and Canada. The website will become the main landing page for paid traffic (Meta Ads, TikTok Ads, Google Ads).
Current website of the expert (for understanding products and content, NOT as a design reference): https://www.drelenaeustache.com/
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Website Goals
– Sale of online masterclasses
– Sale of 1:1 coaching sessions.
– Sale of books.
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Platform
Kajabi — development platform. If there are ready cases on Kajabi, please attach them in your response.
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Website Structure
- Home — Hero with an offer and photo of the expert, brief about the coach, social proof (reviews + photos + numbers), transformation for the client, CTA for the masterclass.
- Masterclass landing (Basic + Advanced) — video trailer, what is included (modules, skills, bonuses), FAQ, testimonials from real clients with photos, several CTAs.




Add a social proof block with photos and testimonials. We will provide the content.

- Coaching 1:1 — landing page with packages and application form.
- Public Speaking — separate page with descriptions of 5 formats and a button "Book Dr. Elena".
- Books — book cards with links to purchase.
- Contacts + lead form.
- Legal pages: Privacy Policy, Terms, Cookie Policy.
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UX and Copywriting Requirements
– Customer-oriented messaging. The client is the hero, the coach is the guide. The website should clearly show WHAT the participant will receive and HOW her life will change, rather than "how great I am as a coach."
– Compact presentation. Each block leads the user further down the funnel.
– Video trailer of the masterclass on the homepage.
– Clear structure "What will you get": modules, duration, bonuses.
– Social proof with real photos of clients and video testimonials. – CTA blocks in every significant scroll segment.
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Technical Requirements
– Mobile-first responsive layout.
– PageSpeed Insights ≥ 85 on mobile, ≥ 90 on desktop.
– Payments: Stripe / Kajabi native checkout and other possible payment methods.
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Scope of Work
– Prototypes / wireframes of key pages.
– Design in Figma (desktop + mobile) for approval.
– Assembly on Kajabi.
– Content filling.
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What the Client Will Provide
– Access to Kajabi and domain zone.
– Brand book (or direction on visuals).
– Photos and video materials of the expert.
– Texts
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Requirements for the Performer
– Proven experience with Kajabi
– Portfolio of landing pages for paid traffic (Meta / TikTok / Google).
– English — working level (website content in English).
– Attention to loading speed and technical SEO.
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What to Indicate in the Response
- Relevant cases (especially on Kajabi or for coaches/experts in the US/Canada).
- Estimated cost and timeline.
- Proposed stack/approach.
- Who is in the team: solo specialist or agency.