1-click: All for instant purchases

It may seem that web designers are wizards who with some mysterious stones increase conversion. The secret of magic is simple: every element must be sold.

Go to shop! →

I found 1 click on Amazon.com. This happened in the far year 1999. But talking about the genius prediction of the pioneers of e-commerce is probably not possible. At first it didn’t look as convincing as it is now. Judging by customer reviews of the time, not all of them appreciated the advantages. It took some time and evolution to make this simple design solution recognized.