$11,911 donations for the charity project Repower

Platform: Meta Ads
Collaboration period: from February 2025 to today
GEO: Sweden

MAIN METRICS
Ad impressions: 1,426,060
CTR (click-through rate): 1.99%
CPM (cost per 1000 impressions): $2.23
Cost per click (CPC): $0.17
Number of donations: 228
Average donation: $52.24

CLIENT TASK
Increase the number of donations and attract additional investments for the project.

RESULTS
Thanks to successful testing and optimization of advertising campaigns, 228 donations were received totaling $11,911 (information was current as of 01.08.25)

View the full case: https://chip-raja-e50.notion.site/11-911-228-Repower-293a2fe6612580638e20e5247ea3ac5a?source=copy_link