€170K in E-book Sales for Pastry Academy

I helped the international confectionery academy increase e-book sales to €170,000 in 5 months using Meta Ads.

We fixed the Conversion API, rebuilt product catalogs for audience segments, and launched campaigns worldwide with dynamic remarketing.
After initial losses, CAPI and targeting optimization led to a stable income of €25K+/month.

Total advertising expenses: €7,781.
Sales: 6,497.
Average CPA: €2.
Average order value: €25.

Built a solid funnel for future sales using email marketing.