1843 appeal for cosmetics brand | Meta Ads
The client approached with a request to increase sales.
At the time of familiarizing with the project, there was a problem in attracting new customers.
The traffic direction model to the site was working, through google ads and meta ads. The cost of the order sometimes approached the entire margin volume. The client found this disadvantageous.
After analyzing competitors, we saw that the majority of them use a sales model through messaging.
- Developed 4 unique offers (promotions, discounts, promo codes, sets)
- Wrote a sales script
- Created a detailed customer profile
- Prepared 2 creatives for each offer
- Tested "1-4-4"
- Identified the most effective offer and 2 out of 4 audiences
- And scaled.
The result is indicated without taking into account the results of mailings.
Messages: 1843
Price per message: $0.83
Conversion to sale: 19%
ROI (Return on Investment in Advertising): 428%
Income: $8076
How to achieve such a result on your project? Contact me, I will help!
At the time of familiarizing with the project, there was a problem in attracting new customers.
The traffic direction model to the site was working, through google ads and meta ads. The cost of the order sometimes approached the entire margin volume. The client found this disadvantageous.
After analyzing competitors, we saw that the majority of them use a sales model through messaging.
- Developed 4 unique offers (promotions, discounts, promo codes, sets)
- Wrote a sales script
- Created a detailed customer profile
- Prepared 2 creatives for each offer
- Tested "1-4-4"
- Identified the most effective offer and 2 out of 4 audiences
- And scaled.
The result is indicated without taking into account the results of mailings.
Messages: 1843
Price per message: $0.83
Conversion to sale: 19%
ROI (Return on Investment in Advertising): 428%
Income: $8076
How to achieve such a result on your project? Contact me, I will help!