194 entries for a private kindergarten through Google Ads
Platform: Google Ads
Collaboration time: 7 months
GEO: Ukraine, Irpin
MAIN METRICS
Leads (for the entire period) - 194
Cost per lead - 294 UAH
Average customer check: 17,000 UAH
Additional conversions (route planning on maps, saving a point): 1931
CLIENT TASK
Increase the number of enrollments in the kindergarten through quality paid traffic, without wasting the budget on non-targeted inquiries.
RESULTS
- During the working period, there was an increase in inquiries from parents who were already ready to enroll.
- Demand for the kindergarten increased during peak enrollment periods, allowing for more flexible planning of group sizes and launching additional activities for children.
- Branded queries steadily grew — parents were more frequently searching for the kindergarten by name rather than general phrases.
Familiarize yourself fully with the case: https://chip-raja-e50.notion.site/194-Google-Ads-2d8a2fe6612580b7b858cc7a7407efa0?source=copy_link
Collaboration time: 7 months
GEO: Ukraine, Irpin
MAIN METRICS
Leads (for the entire period) - 194
Cost per lead - 294 UAH
Average customer check: 17,000 UAH
Additional conversions (route planning on maps, saving a point): 1931
CLIENT TASK
Increase the number of enrollments in the kindergarten through quality paid traffic, without wasting the budget on non-targeted inquiries.
RESULTS
- During the working period, there was an increase in inquiries from parents who were already ready to enroll.
- Demand for the kindergarten increased during peak enrollment periods, allowing for more flexible planning of group sizes and launching additional activities for children.
- Branded queries steadily grew — parents were more frequently searching for the kindergarten by name rather than general phrases.
Familiarize yourself fully with the case: https://chip-raja-e50.notion.site/194-Google-Ads-2d8a2fe6612580b7b858cc7a7407efa0?source=copy_link