20.32× ROAS in Google Ads for sports nutrition

Expenses ₴116K → ₴2.36M revenue from Google Ads. Chaotic structure: campaigns were added as needed, overlapping each other. Increasing the budget led to a decrease in efficiency.

Analysis of account structure (overlaps and conflicts found), prioritization of categories based on margin, control metrics. Rebuilt campaigns by categories and product roles, segmented demand by audience warmth (cold → warm → hot), different messages and offers, correct transfer of conversion value. Test sprints, data-driven decisions, LTV remarketing.

Results over 5 weeks:
• ROAS 20.32× (2032%) · +38% compared to the previous period
• Revenue ₴2.36M · budget ₴116K
• AOV ₴2,900 (+53%) · CPA ₴143
• Average check increased from ₴1,899 to ₴2,900

Period: October 30 — December 3, 2025
Niche: E-commerce · nutrition / sports

#GoogleAds #PerformanceMax #ROAS #SearchCampaigns #ShoppingCampaigns #CustomerMatch #LTVremarketing #tROAS #Ecommerce #PPC #ContextualAdvertising