24.70× ROAS on a budget of ≈139 UAH/day — tactical clothing

Stable flow of orders for a tactical clothing and gear store with a minimal budget. Reviving an inactive account: outdated data, feed issues, conversion tracking problems.

Diagnosis: account status audit after a pause, GA4 setup and conversion value transfer, Merchant Center check, fixing disapprovals. PMax architecture for a small budget: feed-first logic, asset groups for audience expansion scenarios (YouTube, Discovery), minimalist structure. Weekly optimization: removal of underperforming products, refining asset groups.

Results over 12 months:
• ROAS 24.70× (2470%)
• Revenue ₴1.33M · budget ₴53.9K (≈139 ₴/day)
• 876 purchases + 230 calls
• CPA ₴61.54 · CR 4.05% · CTR 1.64%

Period: February 2023 — February 2024
Niche: E-commerce · tactical / gear

#GoogleAds #PerformanceMax #ROAS #LowBudgetPMax #FeedFirst #MerchantCenter #Tactical #Ecommerce #PPC #ContextualAdvertising