38,000 installations of the financial app on Android and iOS

We received a total of over 38 000 installations of the supplement at an average price of 11 UAH. The settings were more than what the internal analytics system says, but with the current privacy policy more than 30% of users (the correlation between the advertising cabinet and the internal system) cannot be tracked.
In total, about 330,000 UAH were spent on the advertising company. The company’s average income was estimated at 724 000 UAH and the total expenditure was 425 000 UAH. Thus, the ROMI of this advertising campaign was 70%.
The fact that the settings were really targeted says the user behavior schedule, which shows us the average user duration in the app is 4 minutes.


Detailed description of the case by link: https://docs.google.com/document/d/13r5EXF4YxK7rcYHaqIVcewjKvfmKwssFTK2FFN3le18/edit?usp=sharing