462 applications for dentistry for implantation, veneers, braces
The owner of a dental clinic approached us with a task — to increase the number of inquiries for key services: dental implants, braces installation, and veneers.
What the client faced:
• The advertising previously launched did not yield results.
• The cost per lead was too high — on average $15.
• There were several attempts with another targeting specialist, but very few leads came in.
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Main pain points:
• Limited service area of the clinic — it was important to precisely target the right geolocation.
• Need to improve lead quality.
• High competition in the dental niche in the city.
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What we did: strategy and approach
1. Developed a quiz-website
• Instead of a standard lead capture form, we created a quiz-website with an attractive offer:
“Treatment plan — as a gift”.
• Additionally: 10% discount on the first visit.
• Thanks to the quiz, leads became more qualified — people completed a short survey before leaving contact details.
For each service, we created a separate quiz with relevant questions.
The client answered key questions and left their name, phone number, or Telegram login for contact.
⸻
2. Creatives
We focused on visual solutions to address the audience’s pain points:
• Before/after treatment photos and videos.
• 3D visualizations of procedures.
• Photos of happy patients with emotions.
• Videos with the doctor during treatment — the best format.
• Emphasis on comfort, professionalism, and safety of the clinic.
• Messages like:
“Pain and swelling free!”
“99% successful implantation!”
We always test different hypotheses to find the connection that provides high-quality leads at the lowest cost.
⸻
3. Analysis and optimization
• Continuous testing of offers, formats, banners, landing pages, and campaign goals.
• Due to narrow GEO and quick audience “burnout” — we also tested different optimization objectives.
In addition to the main campaign on the quiz-website, we simultaneously tested lead forms and lead collection via Instagram Direct.
⸻
Results:
• Leads received: 462
• Advertising budget: 104,331 UAH / $2480
• Cost per lead: 225 UAH / $5.4
⸻
Summary:
• Reduced the cost per lead threefold — from 630 UAH to 225 UAH.
• Gained over 460 leads for the clinic’s services.
• Increased conversion from lead to client — thanks to segmentation and the quiz.
⸻
If you need clients for a dental clinic — contact me here:
What the client faced:
• The advertising previously launched did not yield results.
• The cost per lead was too high — on average $15.
• There were several attempts with another targeting specialist, but very few leads came in.
⸻
Main pain points:
• Limited service area of the clinic — it was important to precisely target the right geolocation.
• Need to improve lead quality.
• High competition in the dental niche in the city.
⸻
What we did: strategy and approach
1. Developed a quiz-website
• Instead of a standard lead capture form, we created a quiz-website with an attractive offer:
“Treatment plan — as a gift”.
• Additionally: 10% discount on the first visit.
• Thanks to the quiz, leads became more qualified — people completed a short survey before leaving contact details.
For each service, we created a separate quiz with relevant questions.
The client answered key questions and left their name, phone number, or Telegram login for contact.
⸻
2. Creatives
We focused on visual solutions to address the audience’s pain points:
• Before/after treatment photos and videos.
• 3D visualizations of procedures.
• Photos of happy patients with emotions.
• Videos with the doctor during treatment — the best format.
• Emphasis on comfort, professionalism, and safety of the clinic.
• Messages like:
“Pain and swelling free!”
“99% successful implantation!”
We always test different hypotheses to find the connection that provides high-quality leads at the lowest cost.
⸻
3. Analysis and optimization
• Continuous testing of offers, formats, banners, landing pages, and campaign goals.
• Due to narrow GEO and quick audience “burnout” — we also tested different optimization objectives.
In addition to the main campaign on the quiz-website, we simultaneously tested lead forms and lead collection via Instagram Direct.
⸻
Results:
• Leads received: 462
• Advertising budget: 104,331 UAH / $2480
• Cost per lead: 225 UAH / $5.4
⸻
Summary:
• Reduced the cost per lead threefold — from 630 UAH to 225 UAH.
• Gained over 460 leads for the clinic’s services.
• Increased conversion from lead to client — thanks to segmentation and the quiz.
⸻
If you need clients for a dental clinic — contact me here:
Dnepr 
Available for hire