4900% ROAS for online pet store in Google ads

Scaling sales from 200 thousand to 1,000,000+ UAH
Challenge:
Initial advertising budget — $400/month, ROAS ~ 1000%. Total sales volume at the start ~ 200 thousand UAH.

Implemented strategies:
1. Continuous A/B testing
2. Segmented product targeting
3. Implementation of advanced bidding strategies based on ROAS
4. Launch of separate advertising campaigns for promotional products
5. Preparation of video creatives for promotion and launching campaigns for unique reach
6. Building complex remarketing funnels in Google Ads focusing on upsell and cross-sell

Result:
ROAS: 4900%
Sales volume: 1,000,000+ UAH