495 conversions in 10 days at a cost of $22.55 per conversion

Online store of clothing and accessories.

Before launching the advertising campaign, the store faced several challenges:
- An insufficient number of orders.
- High customer acquisition cost, reducing business profitability.

Actions:
Audience segmentation:
- Conducted audience analysis to identify key segments.
- Set up targeting for audiences who interacted with competitors and searched for similar products.

Campaign structure optimization:
- Divided campaigns by product categories (clothing, accessories, shoes) for better budget management.
- Used dynamic remarketing to bring back customers who added items to their carts but did not complete a purchase.

Creating attractive ads:
- Focused on vibrant images of popular products and limited-time offers.
- Included unique selling propositions (USPs).

Bid control and budget adjustment:
Constantly analyzed ad performance and reallocated the budget to the most effective groups.

Result:
495 orders in 10 days.
The cost per order was $22.55, meeting the set goal.