500 requests for $3 for a book at a hotel in Bukoweli and a 12-month

Craft Hotel in Bukoweli, first line, game zone, bar, restaurant
Task: Attract potential customers to book and strike a stable number of bookings

We work with the customer since June 2022, developing a cold audience traffic strategy + heat and retarget interaction.
Advertising is aimed at booking numbers + tours (in the booking tour includes residence) by geo Ukraine (advertising is aimed at both a group of cities, and in the region)

They segmented the audience and for each selected their offers and creatives - business, digital specialists, bite sphere, parents.

Tested different formats of creativity - static, ring galleries, video ( showed moush bad outcome on booking)

The Results:
Working period June 2022 - now
Google Ads and Meta Ads
Monthly budget of $1500
ICE per month: 500
- Hotel fullness: 60%
- Record month by turn : 1 733 977