The average price of sale is $1.36
Number of sales: 554
ROAS (Investment Revenue) - 15.49
Purpose: selling women’s clothes through single-sided websites
Advertising budget: 754,58$
Received: 11 687,17$
What was done:
Create a single-sided website for each model of clothes
Preparing advertising creatives.
They created several audiences and gathered them into one advertising campaign.
- After gathering our own audience on our sites created a “retarget” advertising campaign (people who visited the site but did not make a purchase)
They also created a “look a like” advertising campaign (a audience of people who, by their user characteristics in the network, are similar to our customers).
Number of sales: 554
ROAS (Investment Revenue) - 15.49
Purpose: selling women’s clothes through single-sided websites
Advertising budget: 754,58$
Received: 11 687,17$
What was done:
Create a single-sided website for each model of clothes
Preparing advertising creatives.
They created several audiences and gathered them into one advertising campaign.
- After gathering our own audience on our sites created a “retarget” advertising campaign (people who visited the site but did not make a purchase)
They also created a “look a like” advertising campaign (a audience of people who, by their user characteristics in the network, are similar to our customers).