The average price of sale is $1.67
Number of sales: 1313
ROAS (Investment Revenue) – 14.01
Purpose: selling women’s clothes through single-sided websites
Advertising budget: $2 190,82
Received: 30 699.87$
What was done:
Create a single-sided website for each model of clothes
Preparing advertising creatives.
They created several audiences and gathered them into one advertising campaign.
- After gathering our own audience on our sites created a “retarget” advertising campaign (people who visited the site but did not make a purchase)
They also created a “look a like” advertising campaign (a audience of people who, by their user characteristics in the network, are similar to our customers).
Number of sales: 1313
ROAS (Investment Revenue) – 14.01
Purpose: selling women’s clothes through single-sided websites
Advertising budget: $2 190,82
Received: 30 699.87$
What was done:
Create a single-sided website for each model of clothes
Preparing advertising creatives.
They created several audiences and gathered them into one advertising campaign.
- After gathering our own audience on our sites created a “retarget” advertising campaign (people who visited the site but did not make a purchase)
They also created a “look a like” advertising campaign (a audience of people who, by their user characteristics in the network, are similar to our customers).