73% of revenue through email campaigns in Klaviyo

What was done:
An email strategy was developed focusing on campaigns and automation. The database was segmented, a systematic mailing was set up, and subject lines, offers, and visuals were tested.

Results:
– 73% of all revenue came solely from email
– Campaigns generated £35,166, and automations brought in another £12,962
– Growth of +50% compared to the previous period
– Full results without additional channels