988 registrations for a webinar per week

Task: for a week to locate the audience to a free webinar, on which the main info product will be sold - the course of preparation before the interview is held by a board manager.They used a wheel, where a person from a advertisement to go to the chatbot to go through an investigation or to fit her to the role of a stewardess.Results are:

RK 1
Expenses budget: $154.66How many applications were from the chat bot and their cost: $496 / $0.31
Viewed page: 4233Price for viewing the target page: $0.04
CPM is $0.91.CTR of 2.59%

RK 2
Expenses Budget: $46.14
How many applications were from chat bots and their cost: -
Viewed page: 950
Price for viewing the target page: 0.05 $
CPM: $ 0.89
CTR: 1.91 per cent

RK 3
Expenses Budget: $244,51
How many applications were from chat bots and their cost: -
Number of clicks: 5 019
Price for viewing the target page: 0.05 $
CPM: $1.22
CTR: 2.51%

RK 4
Expenses budget: $136.34
How many applications and their cost: $548 / $0.25
CPM: $2.20
CTR: 1.22%

Summary
Expenses Budget: $4269.
How many applications were from the chat bot and their cost: $988 / $0.43

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