Adjustment of Advertising, Consulting

On the screenshot we see the schedule of the online store of my customer Evgenia. On the chart it is clear that the sales have gone. After analyzing the advertising cabin, I immediately found that the advertising just went around (a high frequency show) and advised to expand the audience, change the creo for the old. I gave advice on how to work further.
The result did not have to wait a long time.
We are happy to continue cooperating with Eugene until today.