FB ADS Case "Beauty / Premium Skincare"

Advertising goal: Website sales (Purchase Conversion)
Location: Ukraine

Campaign results
33 purchases through the website for (15$ per day)
Budget: $19.10
Cost per purchase: $0.58

Campaign type: Conversions (Goal — purchases)
One of the most effective campaigns, extremely low purchase cost in a niche where the average check is significantly higher
The target audience was set based on behavior: shopping, grooming, luxury cosmetics
Creatives: minimalist banners with a strong emotional message and social proof