Advertisement for an online store of body car parts

Developed and launched an effective advertising campaign for an online store of automotive body parts. The main goal is to generate targeted leads through phone calls and orders via the website.

Campaign results:
- 11,785 conversions
- Average cost per conversion: 172 UAH
- Total budget: 308,349 UAH
- Over 1 million UAH in conversion value

The main focus was on calls from ads and an expanded campaign structure for maximum presence in search and shopping ads. A stable flow of orders through the website's cart was also achieved.

For optimization, the following were used:
Maximum efficiency strategy
Auction Insights analysis and bid optimization
Call extension settings
Separate group for remarketing to warm audience

#GoogleAds #PPC #AutoParts #PerformanceMarketing #GoogleShopping #ContextualAdvertising #SalesIncrease