Advertisement for a store selling UPS (uninterruptible power supply) units

Promotion of portable and stationary charging stations.
Task: to obtain the maximum number of purchase requests with minimal expenses.
Approach:
1. Development of launch strategy and content plan for the profile.
2. Setting up the business manager and advertising account.
3. Creating several creatives for different target audiences.
4. Launching test advertising campaigns to collect data.
5. Analyzing results, disabling unproductive campaigns, optimizing active ones.
Results:
• Budget: $600/2 months.
• Cost per message: from $0.15.
• CTR (maximum): 7.56%.
• CPM: $2.27.
• Cost per click: from $0.03.
Summary: 585 messages in 2 months.