Purpose: Set up and optimize contextual advertising for traffic growth.
Time spent: 3 weeks.
What’s done: New campaigns are created with previously prepared minus words, various options are tested, new minus words are filtered, remarketing is launched.
The result: Traffic growth by 90%, click price decrease by 13%, a slight decline in traffic quality in connection with the growth of its quantity and references to defined subdivisions.
Time spent: 3 weeks.
What’s done: New campaigns are created with previously prepared minus words, various options are tested, new minus words are filtered, remarketing is launched.
The result: Traffic growth by 90%, click price decrease by 13%, a slight decline in traffic quality in connection with the growth of its quantity and references to defined subdivisions.