Advertising banner for super site (billboard) 36 by 12 meters

The task was to change the design of the existing banner as the information on it was not perceived. The billboard is located 150-200 meters from the highway. Together with the client, several color schemes were tested. A contrasting light background and dark letters were chosen as the most optimal. To enhance visibility, large, simple bold fonts without serifs were used. After the layout was approved, preparation of the layout for printing in full size was carried out.