Advertising Campaign Direct for the SMS Service
External data on Yandex:
There was 1 campaign - for search and RSI, 53 requests, 0 minus words.
made by me:
5 campaigns. (General requests, brand, competitors, retargeting, RSI)
In the main campaign 422 phrases (53)
The number of words minus 390 (was 0). A cross-minusation is made.
The crossings and duples with the old campaign are removed, so they can work simultaneously without conflict with each other.
New ads are written with all the "lists": long headline, dop links, clarifications, displayed URLs
The price for high-frequency requests is super low!
At the RSI in Yandex made the maximum coverage of the business audience, target and potential customers. Creative advertisements are made.
In a week, the number of conversions in general directly increased twice, with a reduction of costs -30% (continue to decrease).
There was 1 campaign - for search and RSI, 53 requests, 0 minus words.
made by me:
5 campaigns. (General requests, brand, competitors, retargeting, RSI)
In the main campaign 422 phrases (53)
The number of words minus 390 (was 0). A cross-minusation is made.
The crossings and duples with the old campaign are removed, so they can work simultaneously without conflict with each other.
New ads are written with all the "lists": long headline, dop links, clarifications, displayed URLs
The price for high-frequency requests is super low!
At the RSI in Yandex made the maximum coverage of the business audience, target and potential customers. Creative advertisements are made.
In a week, the number of conversions in general directly increased twice, with a reduction of costs -30% (continue to decrease).
Dnepr 
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