Advertising of Commercial VUZ (Summer Set)

#AdWords #context #contextadvertising #context #Google

Instruments used:
Search AdWords Advertising
Adwords media advertising with targeting interests, keywords, platforms (CMS)
Gmail Sponsored Promotions
Display Selected Keywords
AdWords marketing
Search Advertising Yandex
The Yandex Advertising Network (RSI)
Retargeting of Yandex

The Results:
Period - 01.06-31.08.2015
The average CTR:
on search for Adwords - 9,59%, in CMS - 0.31%
on the search of Yandex - 6.81%, in RSI - 0.10%
The average click price - Adwords - 1.90g, Yandex - 1.40g
The average conversion is 2.13%
Number of clicks - 69.829
Col-Vo Lids - 1487
The cost of the leather - 86.31g