Development of visual communication for a professional tool brand. The main idea is "Build Beyond Boundaries." The emphasis is on power, reliability, and professionalism, conveyed through dynamic composition and a strict color palette.
Completed works:
Collaging and retouching: Combining the main character, product, and workshop background into a single cohesive scene.
Detail work: Adding the effect of wood shavings and dust to create a sense of a real work moment ("life-action shot").
Color correction: Creating a branded contrasting atmosphere in the yellow-black tones of the brand.
Typography: Working with accent fonts and heading hierarchy for maximum readability of the advertising message.
Tools:
Adobe Photoshop (complex montage, retouching, light correction).
AI tools (for background expansion and texture generation).
Short title for preview:
Ad Creative: DEWALT — Build Beyond Boundaries
Completed works:
Collaging and retouching: Combining the main character, product, and workshop background into a single cohesive scene.
Detail work: Adding the effect of wood shavings and dust to create a sense of a real work moment ("life-action shot").
Color correction: Creating a branded contrasting atmosphere in the yellow-black tones of the brand.
Typography: Working with accent fonts and heading hierarchy for maximum readability of the advertising message.
Tools:
Adobe Photoshop (complex montage, retouching, light correction).
AI tools (for background expansion and texture generation).
Short title for preview:
Ad Creative: DEWALT — Build Beyond Boundaries