Advertising creatives for Instagram: Urban electric transport
Task: Develop a series of advertising layouts for an urban electric transport store.
Problem: Customers were hesitant about whether to switch from cars/taxis to scooters.
Task: Show the rational advantages of electric transport and visualize the technical specifications of popular models.
Implemented solutions: — "BATTLE" format (Comparison): Created a creative piece "Car vs Scooter" that addresses the pain points of the target audience (traffic jams, paid parking). Used color contrast (cold blue vs hot orange) for subconscious preference towards the scooter. — Visualization of specifications: For the mid-range model, developed a card with an energy effect (lightning, glow), where key figures are clearly highlighted: 350 W, 25 km/h.
Result: Creatives that not only showcase the product but explain why it is needed. High CTR in targeted advertising.
#marketing #advertising #comparison #scooter #infographics #instagram #design
Problem: Customers were hesitant about whether to switch from cars/taxis to scooters.
Task: Show the rational advantages of electric transport and visualize the technical specifications of popular models.
Implemented solutions: — "BATTLE" format (Comparison): Created a creative piece "Car vs Scooter" that addresses the pain points of the target audience (traffic jams, paid parking). Used color contrast (cold blue vs hot orange) for subconscious preference towards the scooter. — Visualization of specifications: For the mid-range model, developed a card with an energy effect (lightning, glow), where key figures are clearly highlighted: 350 W, 25 km/h.
Result: Creatives that not only showcase the product but explain why it is needed. High CTR in targeted advertising.
#marketing #advertising #comparison #scooter #infographics #instagram #design
Kyiv 
Available for hire