Advertising Facebook and Instagram to the Key

She set targeted advertising for an event – a meeting on education in Canada.
The goal is to find 30 people to come to a meeting.
Budget: $ 130
The result: 1,600 clicks - 105 remaining phone numbers - 40 people confirmed the visit.
The Decision:
1 . A landing has been created with a description of the event and forms of capture.
2nd The business page is optimized on Facebook (full information, added descriptions, etc.))
Three It has been set the track analytics, added the Facebook pixel, the events codes.
4 . Found by age and interests, Look-a-Like.
and 5. Advertising creatives are created - a banner for tape and stores, videos, texts.
6 . There are several groups of advertisements for the audience.
7 . Start and analytics, upgrade, adding creatives.
8 . The campaign ended prematurely, so the necessary number of people was gathered.
# Targeting