Advertising on Facebook Instagram for a shoe store

The main goal is to generate sales through the website and increase brand awareness among the target audience. The store specializes in modern, stylish footwear for women and men, so the primary audience is women aged 24–45 who are interested in fashion, shopping, and style.

The monthly budget was $4000. Several creative concepts were tested during the campaign: visual product reviews, lifestyle photos with models, video reviews of new collections. Ads were launched for the events "Conversions" and "Add to Cart," actively working with dynamic retargeting.

Results for the month:

820 sales through the website

Average conversion price: $4.88

Average check: ~$52

ROAS (return on ad spend): 2.6

Additionally, over 3000 subscribers were gained on Instagram

The campaign showed stable growth in conversions starting from the second week of launch after optimizing audiences and creatives. Thanks to regular A/B testing, it was possible to significantly reduce the cost per purchase without losing traffic quality.