Advertising for passenger transportation company
The client came with the following request:
1. Attract new customers for passenger transportation
2. Obtain the maximum number of applications within a limited budget
3. Test demand in different directions (Kyiv and Warsaw)
What was done:
– Created 2 separate search campaigns for Kyiv and Warsaw directions
– For each campaign, specified separate high-intent keywords
– Written attractive ads considering the specifics of the request
– Used a bidding strategy: Maximum number of clicks
– Performed manual negative keyword filtering to eliminate irrelevant impressions
– Conducted A/B testing of ads, selecting the most effective options
Results in a short period:
A total of 220 clicks with a budget of 400 UAH/day
Warsaw Campaign: CTR — 26.61%, 99 clicks, expenses — 1201 UAH
Kyiv Campaign: CTR — 14.94%, 121 clicks, expenses — 860 UAH Total CTR — 18.61%, which is significantly higher than the market average
Cost per click — less than 10 UAH, which is highly effective for the transportation niche
The client came with the following request:
1. Attract new customers for passenger transportation
2. Obtain the maximum number of applications within a limited budget
3. Test demand in different directions (Kyiv and Warsaw)
What was done:
– Created 2 separate search campaigns for Kyiv and Warsaw directions
– For each campaign, specified separate high-intent keywords
– Written attractive ads considering the specifics of the request
– Used a bidding strategy: Maximum number of clicks
– Performed manual negative keyword filtering to eliminate irrelevant impressions
– Conducted A/B testing of ads, selecting the most effective options
Results in a short period:
A total of 220 clicks with a budget of 400 UAH/day
Warsaw Campaign: CTR — 26.61%, 99 clicks, expenses — 1201 UAH
Kyiv Campaign: CTR — 14.94%, 121 clicks, expenses — 860 UAH Total CTR — 18.61%, which is significantly higher than the market average
Cost per click — less than 10 UAH, which is highly effective for the transportation niche