Advertising for Search, SmartShopping. Nisha of electronics.

Setup, conduct and optimize advertising in Google Adwords. Nisha Electronics, KBT and MBT, + local service services. Optimization by ROMI and CPO/CPA. The task to get for each spent 1 g of 7 g of turnover, according to the result, the average ROMI was 9.3.

Types of works:
Competitors and niche
Planning the account architecture
Selection of requests, minus words, segmentation of semantics
- Configuration of account, setting and optimization of RK campaigns. Search and trading campaigns.
Preparation and testing of advertisements
Start and analyze experiments to find the most profitable strategies
Connecting analytics calculators, setting goals
Consultation before, during and after work.

RK budget ~ 50-75 000 UAH/month, the main KPI profitability is not less than 700%.