Advertising for solar panels

Job Description
Set up and optimized Google Ads (Search) contextual advertising to attract hot leads for solar solutions. The focus is not just on launching ads, but on building a funnel and controlling the quality of inquiries to achieve the projected results and scale without losing quality.

Platform: Google Ads - Search (contextual)
Format: hot key queries + negative keywords + optimization for lead quality
Tracking: setting up conversions (application/call) + controlling the quality of inquiries

What was done:
- Analyzed real demand and gathered a Search structure for commercial queries (with high purchase intent)
- Set up campaigns, ad groups, and relevant ads for different services/scenarios
- Processed negative keywords and filtered out irrelevant search queries to avoid wasting the budget
- Optimized bids/impressions for the quality of inquiries and stable lead cost
- Regularly cleaned queries, tested connections "keyword - ad - page," and scaled what yielded results

Result:
Advertising budget: $2,200
Applications: 154 (CPL $14.67)
Sales: 12 (CPA $183.33)
Average check: $5,500
Turnover: $66,000
ROI: 581%

#GoogleAds #contextual_advertising #SearchAds #lead_generation #performance_marketing #analytics #conversions