Advertising of Google Ads for a new medical center

Configuration of contextual advertising for new honey.Clinics in the suburb of Kiev.Objective: Attracting new customers from neighboring areas, ensuring stable growth

What has been done:
Analysis of competitors in neighboring areas
Distinguishment and differentiation from competitors
Analysis through Google Tag Manager
Setup of a business card in Google Maps
Connected calltracking from Binotel
Search queries analysis and semantic core collection for advertising campaigns (Wordstat, Keyword Planner)
Created a preliminary general list of minus words
Writing unique texts of ads and elaborating dop.Extensions
Re-marketing campaign has been launched
Advertising campaigns for each professional profile
Advertising campaigns for competitors
Choosing the optimal strategy for advertising campaigns.Set the dashboard in Google Data Studio to monitor changes and automatize reports.The result:
The number of applications increased from 0 to 600/month in a half year.The average cost of the application: 50 UAH
The average cost of the click: 2 UAH
70% of shows at the top position in the release