Advertising in Google Adwords - Facilities for HoReCa

The speciality of the advertising company was that замовник sells only professional equipment for HoReCa and many positions have the same name with similar goods for good use. The display of the ads to users who are looking for the position data for the use of the site should be excluded as possible.
The result of achievements for the expense of minus words and formulation of texts of announcement, additional references, structured descriptions.
Formulated unique trading offers, competitive advantages for the goods/services of the company.
Set semantic, set lists minus - words.
Created and set up advertising companies and groups of advertisements:
+ Search for advertising companies
+ Dynamic advertising companies
+ Media Advertising
Connection to the Google Analytics account is installed, the auditors are installed and the company is remarketing on the auditors.
Analysis and optimization of the advertising company is carried out on a regular basis