Advertising on Google: Credit Stories

Google’s search advertising campaign statistics for the credit history information site.

Reporting period: 01.08.2018-31.10.2018 (3 months)

Efficiency of Search Advertising:
Monthly budget: $195
- coverage: 11 320 views;
Traffic volume: 2,154 clicks
CTR: 21.73 %
The price of the click: $0.08;
The average position is 1,06;
- number of conversions (register, application): 486;
Conversion ratio: 23.47 %
The cost of the conversion is $0.335.

Effectiveness of advertising in KMS:
Monthly budget: $169
- coverage: 1 377 510 views;
- traffic volume: 1438 clicks;
CTR: 0.12 %
The price of the click: $ 0.12;
The average position: 1.4
- number of conversions (register, application): 318;
Conversion ratio: 22.96 %
The cost of the conversion: $0.53


The deadlines:
- Term of implementation of the RK: 1 month;
Time of optimization: 6 months.

The cost:
The cost of the development of RK: $350;
Cost of RK optimization: $100 per month.