Advertising on Google. 24 hours of sushi delivery

The customer’s advantage is 24-hour delivery.The main competitors have a limited delivery time.The analysis of the competitors showed that the price policy is approximately the same.Results from the statistical audit:
- 60% of orders are made from mobile phones (correction by devices)
- 18% of orders on request with the indication of disclosed competitors (a competitors campaign added)
The competitors are not sleeping.Created an image campaign with the strategy "target percentage of winnings"

Strategy of Promotion:
- basic budget for search campaigns with adjustments by time of day, devices, + secret files
Maximum wide semantic core.
Correct settings of the analytics system
Testing automatic strategies using Google Advertising Tools
Advertisements + Adaptive Advertisements in the Search Network

The guidance:
Removal of ineffective keys
+ Working with audiences
+ work with rates and adjustments
Testing of texts and strategies
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