Advertising of high-quality classes on Facebook/Instagram

The commodity is a premium class shell: from the skin of piton, strus, crocodile, iguana.A shell with a unique table with a golden cover.You can put your text on the table.The cost of the shell is from 1500 to 2800 UAH.Beginning of work
Strategy
Who are our target customers?These are iPhone users who live in Ukraine.Checks are not cheap so we need a audience with an average and higher revenue.I will test such audiences:
The owners of the iPhone + Entrepreneurs/Business.MJ 20+ iPhone owners from Xs Max to 12 Pro Max;
Retarget to those who were on the site;
LookaLike (1,2.3% of those who bought) from those who bought;
The interested users.Users of the Samsung Top Models
He made a basic work plan.I started making the banner design.Examples of Banner
The screenshots can be viewed here http://tabula-agency.tilda.ws/unicase
Started all possible formats: Statistical banners, animated banners, ring galleries, Collars, Statistical Stories and video formats.Auditory
The owners of the iPhone + Entrepreneurs/Business.MJ 20+ iPhone owners from Xs Max to 12 Pro Max;
Retarget to those who were on the site;
LookaLike (1,2.3% of those who bought) from those who bought;
The interested users.Users of Top Models are the best working by a wide audience:
Ukraine, Women 25-65, No interests, In the Facebook tape.The screenshots can be viewed here http://tabula-agency.tilda.ws/unicase

launching
In the first two days, advertising to the broad audience began to work well.The cost of the leather is 300-600 rubles.After protesting several audiences, I realized that many leaders refuse the price.It was decided to leave only top models of the iPhones (this are iPhone 11 pro max, 12 pro/promax, 13/13 pro/13pro max).It also tested Sumsung S21+.Screenshot of the Advertising Office
The screenshots can be viewed here http://tabula-agency.tilda.ws/unicase

Advertising that works well.
Examples of successful advertising.The best works simple banner made by themselves.(the firstThis is top in the list).A little later he ordered banners from the designer, but they still worked worse.The screenshots can be viewed here http://tabula-agency.tilda.ws/unicase

Traffic went on one-sided landing and on messages to the messenger.Landing worked the best.The result was strongly compared to the fact that Apple no longer displays user data to Facebook.Since our main audience is iPhone users, this has reduced the number of orders significantly.But there are methods that help us find the target audience.The end:
Advertising costs: 624 000 rubles.The average cost of the leather: 560 rubles.Number of posts received: 1114+

The main problem arose in May 2021 due to the fact that Apple no longer displays user data to Facebook.The cost of applications has increased.The screenshots can be viewed here http://tabula-agency.tilda.ws/unicase