Advertising Idea for Brands + Possible Implementations

Brand Pomad (start case) - an advertising idea in honor of Halloween

P roduct/service - gotic shades of memes

The Creative Strategy:
What is? by OP)
The new collection of "Brand of Pomod" is what you need for Halloween
to whom? and c)
The shameful girls for whom Halloween is a chance to get a little away and go beyond the framework.