Task: Develop trendy, viral video content for Instagram (Reels) that simultaneously serves two functions:
Motivational content featuring the image of a superhero (Female Deadpool/Selfmade Hero).
Native advertising and promotion of the brand philosophy SELFMADE.
Concept: Use modern AI tools for generating visuals and styling (AI-Style/VFX). The main image, Female Deadpool, is set in a neon space dominated by the inscription SELFMADE. This symbolizes the idea that everyone can "create themselves" (Selfmade). The final call to action in Ukrainian directly encourages the audience to "train" and join the brand community.
My role in the project:
Develop and propose 3 options for viral scripts.
Finalize and adapt the "Superhero" script.
AI generation and artistic direction for styling.
Video editing (Adobe Premiere Pro/DaVinci Resolve) and overlaying VFX (smoke effects, neon lights, electric discharges).
Sound design and selection of trendy musical accompaniment.
Subtitling and final mastering for Instagram Reels formats.
Result: Creation of high-quality, engaging video that effectively conveys the key message and the name of the brand SELFMADE to the Instagram audience.
Motivational content featuring the image of a superhero (Female Deadpool/Selfmade Hero).
Native advertising and promotion of the brand philosophy SELFMADE.
Concept: Use modern AI tools for generating visuals and styling (AI-Style/VFX). The main image, Female Deadpool, is set in a neon space dominated by the inscription SELFMADE. This symbolizes the idea that everyone can "create themselves" (Selfmade). The final call to action in Ukrainian directly encourages the audience to "train" and join the brand community.
My role in the project:
Develop and propose 3 options for viral scripts.
Finalize and adapt the "Superhero" script.
AI generation and artistic direction for styling.
Video editing (Adobe Premiere Pro/DaVinci Resolve) and overlaying VFX (smoke effects, neon lights, electric discharges).
Sound design and selection of trendy musical accompaniment.
Subtitling and final mastering for Instagram Reels formats.
Result: Creation of high-quality, engaging video that effectively conveys the key message and the name of the brand SELFMADE to the Instagram audience.