Development of an image advertising visual for a conceptual brand of premium watches.
The task is to convey the aesthetics of elite watchmaking, emphasizing status and the complexity of the mechanics.
Solution: a dramatic 3/4 angle was chosen with a focus on the dial, bracelet, and tourbillon. Studio lighting was used for precise control of glare and reflections on gold and sapphire glass.
Focus on details:
— working out light and reflections on metallic surfaces
— realistic representation of materials (gold, glass, matte metal)
— emphasis on complex mechanics and product details
The task is to convey the aesthetics of elite watchmaking, emphasizing status and the complexity of the mechanics.
Solution: a dramatic 3/4 angle was chosen with a focus on the dial, bracelet, and tourbillon. Studio lighting was used for precise control of glare and reflections on gold and sapphire glass.
Focus on details:
— working out light and reflections on metallic surfaces
— realistic representation of materials (gold, glass, matte metal)
— emphasis on complex mechanics and product details