Adwords for Real Estate on the US market

The aim of the campaign is ice generation.
Campaign time: 4 months
United States of America, San Diego County
Language of the advertising campaign - English
Types of advertising campaign - search, media, remarketing

What was done:
- set search advertising campaigns to the most relevant keywords (more than 450)
Create advertising campaigns on mobile devices and computers
Implementation of the Remarketing System
- Configuration of the media campaign on Custom Intent audience
Traffic Analysis
AdWords integration with Callrail and InfusionSoft

It was achieved:
- Traffic relevance increased from 60% to 90% (consumed from comparing previous search queries with new in search campaigns)
The price of ice after validation decreased from $1350 to $900
- CPC in the search campaign increased to $45 but the price of the ice decreased from $350 to $150

Cooperation with the customer ended because all the AdWords companies the customer moved to work in House for which a department in the customer company was created.