This poster was designed as part of a seasonal advertising campaign for the Chinese New Year. The main objective was to convey a festive atmosphere and draw attention to a discount offer of up to 29% in "Expert" stores.
The visual approach combines a rich red background — symbolizing happiness and good fortune in Eastern culture — with bold golden elements to emphasize the exclusivity of the promotion. At the center, a large hanging sign is supported by gold chains, featuring the key message. The number “29%” is stylized with a textured dragon-scale surface, referencing one of the central symbols of the Chinese zodiac.
In the background, a dynamic dragon figure represents luck, strength, and the energetic spirit of the New Year. A fine-print note at the bottom of the poster provides details on the promotional timeline.
This design merges marketing needs with cultural storytelling and works effectively both in-store and across digital platforms.
The visual approach combines a rich red background — symbolizing happiness and good fortune in Eastern culture — with bold golden elements to emphasize the exclusivity of the promotion. At the center, a large hanging sign is supported by gold chains, featuring the key message. The number “29%” is stylized with a textured dragon-scale surface, referencing one of the central symbols of the Chinese zodiac.
In the background, a dynamic dragon figure represents luck, strength, and the energetic spirit of the New Year. A fine-print note at the bottom of the poster provides details on the promotional timeline.
This design merges marketing needs with cultural storytelling and works effectively both in-store and across digital platforms.